Shakey’s has been creating over 40 years of great times and great memories in the Philippines. Having started its first store in Metro Manila way back in 1975, Shakey’s now operates nationwide with a strong store count of 189 stores, comprising of 114 Company-owned stores and 75 franchised stores. Shakey’s is one of the leading operators of Fast Casual Restaurants in the Philippines, focused on family casual dining. In 2015, Euromonitor released a report stating that Shakey’s is the market leader in both chained pizza full-service restaurant and chained full-service restaurant, with market shares of 26.7% and 57.7%, way ahead of other competition in the industry.
Shakey’s target market consists of the A, B, and upper C income class segments that prefer full-dining restaurants over fast-food establishments. Shakey’s attracts families and groups through its meal bundle offerings and party-size portions that are ideal for sharing.
These various store formats are tailored to suit the needs of the consumers in these markets. The successful establishment of Shakey’s free-standing stores in 2005 has reinvigorated the dining experience of customers. Shakey’s also has a policy to constantly maintain freshness and newness in every Shakey’s store. Store remodel programs have thus been a major key for success in achieving high daily average store sales across their stores.
Shakey’s utilizes multiple distribution channels. Aside from the traditional dine-in services which account for approximately half of its total sales, Shakey’s has some more creative sales channels to provide convenience and accessibility to its customers. Shakey’s has an efficient delivery system using a single digit delivery hotline of “77-777” within Metro Manila and adjoining areas. It has also developed an online sales platform to allow overseas Filipinos to “Send a Shakey’s” to their families and friends in the Philippines.